Can Coachella?s Promoters Launch a New Country Music Cult?
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Friday, 12 January 2007 |
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Goldenvoice Productions, the alt-rock promoters that brought us the uber-successful indie-rock fest Coachella (now in its eighth year), have announced the lineup for their new country music-palooza, Stagecoach. The majority of acts are contemporary country chart toppers (Kenny Chesney, Alan Jackson, Brooks & Dunn), with a few cross-genre icons with hipster appeal (Willie Nelson, Lucinda Williams, and Emmylou Harris). The fest is to take place at the same venue (Empire Polo Field in Indio, California) and around the same time (early May) that Coachella has historically been held. This begs the question: is Goldenvoice banking on a contingent of non-detail-oriented Coachella fanbase to just show up expecting the Pixies? Or is thiz the promoter?s way of gauging its tastemaking impact? Dare we ask if they can make Sugarland cool to indie-acolytes? After all, hipsters love to adopt kitschy classics and past pop icons (Journey, the Boss) as their own almost as much as Brangelina loves collecting Third World orphans. The winds of change are blowing, and they smell like chaw.
Our question(s) to you, dear readers: Does Goldenvoice’s entree into the country music world signal the possibility of a new hipster movement? (Look what they did with trucker hats.) And most importantly, would you pony up to buy tix to Stagecoach?
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